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Durex

DUREX DASH 

Durex Dash is an educational game that teaches young people about condoms and STIs in a way that speaks to them.

GAMEPLAY

With a condom as your shield and antibiotics as your weapons, characters fight off a barrage of STIs. Actions in the game mimic real life to teach proper condom application in a fun way.

THE CHARACTERS

 
 
 

MANIFESTO

Batten down your snatches and hoist up your balls, everyone!

Those pesky STIs are at it again, waiting to slide into our sex lives and infect us over and over and over again. But we don’t have to take it lying down.

I’m calling on you, defenders of the dick, vanguards of the vag, to stop them in their evil plot!

They’re going to look for every hole in our defenses. They’ll try to catch us with our pants down, and they’ll take many unexpected forms. Cowgirls. Missionaries. Pizza delivery men. Girls next door. Trust no one.

You’re going to need protection if you want to last, and the only protection I’ve seen dominate these STIs is a condom.

We’ve got a long, hard battle ahead of us — and behind us, for that matter.

So stand tall, don your Durex shield, and come with me.

 
 

ACTIVATION: NYC LGBT PRIDE MARCH

Durex Dash will have a float at the New York City LGBT Pride March featuring characters from Durex Dash throwing condoms and swag into the crowd. The float also serves as a mobile STI testing center.

 
 

INSTAGRAM STORIES

 
 

YOUTUBE PRE-ROLL

 
 
 
 
in-store console - Lauren Weiss

In-store: durex dash console

Consoles in sex shops like Babeland let you play to win free condoms.

 
 

CW: Lauren Weiss
AD: Nicolina Angervall
CD: Daniel Sumbang