LUMIFY Lovers x Vincent Oquendo
As part of our work to shift LUMIFY eye drops into the beauty space and build brand loyalty, we created the LUMIFY Lovers program: a hub for LUMIFY fans to get exclusive beauty tips, hear from influencers, and, obviously, grab some swag and savings. In 2020, we launched a new microsite and worked with LUMIFY Brand Ambassador Vincent Oquendo to create original digital video content.
Tutorials with Vincent Oquendo
Celebrity makeup artist Vincent Oquendo has worked with huge stars including Lily Collins, Janelle Monae, Bella Hadid, Karlie Kloss, Hailey Bieber, Diane Kruger, and Jessica Biel. And lucky for us, he loves LUMIFY. So we grabbed him for a full-day shoot to give us his best makeup tips—not gonna lie, I still think of him when I put highlighter in the corners of my eyes. I learned SO much. And did we work LUMIFY eye drops into these without upsetting legal? Yes. Eventually.
LUMIFY Lovers Microsite
Our simple, straightforward, one-stop shop for celebrating our LUMIFY Lovers and sharing our beauty tips and tricks. Visit here.
CW: Lauren Weiss
AD: Kailyn Moore
Agency: BARKER