Copywriter
Lauren Weiss - Polaris SS.png

Polaris Project

POLARIS PROJECT: THE NORTH STAR 

Airports are a hotbed for human trafficking. To combat this issue, The Polaris Project will introduce The North Star. The RFID sticker gives victims a path to safety by using the only private space available to them: bathroom stalls.

 
 
 
 

The North Star

This RFID tag will be visible on TSA scanners and alert security to help bring victims to safety. In locations after the TSA scanners, victims are directed to reveal the sticker to airline staff.

Lauren Weiss - North Star.jpeg
 
 
Lauren Weiss - Zoomed Polaris Star.png
 
 

Posters in Bathroom Stalls

Posters will distribute The North Star sticker and direct victims to place it on their body in a hidden location to get help from airport staff.

 

CW: Lauren Weiss
AD: Cara Resnick