Uniqlo: Maternity Your Way
Maternity wear is notoriously frumpy and disposable. To fight the frump, Uniqlo will offer a fresh take on maternity fashion.
Shop the runway, create and save outfits, order capsule collections by trimester, tailor your maternity wear after baby arrives, and recycle your clothing.
Activation: Maternity Runway Show
Uniqlo will host the first-ever maternity runway show at NYFW. Viewers can shop the looks immediately online.
#MaternityMyWay on Instagram
Instagrammers can share how they combined their own closet with Uniqlo pieces using #MaternityMyWay on Instagram.