Uniqlo Maternity

Uniqlo: Maternity Your Way

Maternity wear is notoriously frumpy and disposable. To fight the frump, Uniqlo will offer a fresh take on maternity fashion.


Shop the runway, create and save outfits, order capsule collections by trimester, tailor your maternity wear after baby arrives, and recycle your clothing.


Activation: Maternity Runway Show

Uniqlo will host the first-ever maternity runway show at NYFW. Viewers can shop the looks immediately online.

runway.gif Lauren Weiss
Moms-to-be can shop runway looks immediately online.

#MaternityMyWay on Instagram

Instagrammers can share how they combined their own closet with Uniqlo pieces using #MaternityMyWay on Instagram.

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CW: Lauren Weiss
AD: Tori Roy & Cara Resnick