Wear Your Meds

Wear Your Meds was about generating a discussion around mental illness meds to help fight the stigma against using them. Wearing a button with your prescribed medication is a show of solidarity, a conversation starter, and a simple way to normalize the conversation and empower others to seek professional help.

The project received press in Fast Company, Muse, Brit + Co, TODAY Show, and The Now TV, syndicated nationally. Over the course of the project, the website had 16.2k page views and 5.7k unique visitors from 38 countries. Over 1,200 buttons (handmade by yours truly) were sold—all via organic social.

The Buttons

There were 14 different meds available on Wear Your Meds buttons: Zoloft, Lithium, Adderall, Ativan, Klonopin, Desyrel, Lexapro, Lamictal, Effexor, Cymbalta, Celexa, Wellbutrin, Xanax, and Prozac. All proceeds went to the National Alliance on Mental Illness.