LUMIFY: Bring Your Eyes Into the Spotlight
As we considered where we wanted to head with LUMIFY in 2021 we knew one key thing: our 2020 Natural Beauty campaign had started our push into the beauty space, and we were ready to push it even more. So we thought about how we could keep highlighting natural beauty by making a connection with natural light in the fresh-faced DTC-esque visual space we were seeing perform so well among our 25-35 demographic. After much testing and a few months of playing around with light-related words in my script, we made it past the PRC gods to create our Bring Your Eyes Into the Spotlight campaign.
CW: Lauren Weiss
ACD: Kailyn Moore
AD: April Qi
Agency: BARKER