Carmex
#LostMyCarmex
Every day, hundreds of people tweet about losing their beloved Carmex. It’s a whole thing. In this spec work, we had the idea that for one day only, Carmex would respond to these loyal fans and provide a free, trackable replacement. All they have to do is tweet #LostMyCarmex.
Carmex x Tile
Partnering with Tile, every free tube of Carmex comes equipped with a tracker so they’ll never have to fear losing their Carmex again.
#LostMyCarmex on Twitter
Microsite
Tweeters can submit their tweet to get their replacement Carmex.
CW: Lauren Weiss
AD: Cara Resnick