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Carmex

#LOSTMYCARMEX

Every day, hundreds of people tweet about losing their beloved Carmex. For one day only, Carmex will respond to these loyal Carmex fans and provide a free, trackable replacement when they tweet #LostMyCarmex.

 
 
tile carmex - Lauren Weiss

Carmex x Tile

Partnering with Tile, every free tube of Carmex comes equipped with a tracker so they’ll never have to fear losing their Carmex again.

 

#LostMyCarmex on Twitter

 
 

Microsite

Tweeters can submit their tweet to get their replacement Carmex.

 
 
 

CW: Lauren Weiss
AD: Cara Resnick