Great Wolf Lodge: Howl-O-Ween Facebook Live
Great Wolf Lodge seriously goes all-out when Howl-O-Ween rolls around. We’re talking floor-to-ceiling spooky decorations, giant balloon spiders, activities galore. And one of the best parts? The scary-delicious mocktails and cocktails served up at the lodge’s bar. So we decided to create a little mixology class with our good friend Wiley the Wolf and invite Great Wolf Lodge fans to shake up mocktails for the kiddos and nice strong cocktails for the parents (you’re welcome). Over 8.4K people tuned in live for a fun family night making Howl-O-Ween mocktail magic, and the video received over 3.8K comments during the broadcast.
(Outside of this Facebook Live activation, I was also responsible for monthly content calendars and concepting. But that doesn’t look as cool, so you’re not going to see it in my book.)
CW: Lauren Weiss
ACD: Emily Blumette
Agency: Likeable Media